Web Design Pricing
Having a new website designed can sometimes be a difficult task. Not only because of all the small details, such as what functionality you need, how to make the new site as accessible as possible, how to properly SEO a website, etc; but also the web design pricing issue.
So, how much should you expect to pay for a quality website design? Lets look at some of the determining factors...
Should you go with a freelancer or a web design agency?
There's a common belief that freelance website developers are cheaper than full web site design agencies. Additionally it is believed that they are less costly since they do poor quality work. Each of those statements are absolutely wrong.
Firstly, if you pick a independent website designer carefully - you will get massive value for your money. They do not need to deal with office expenditures, substantial marketing costs, etc. Bear in mind however that an established web design freelancer won't be very cheap to hire (but still less expensive than a large agency).
Additionally, if you're looking for a website design firm - pick a local company (for example web design Wilmington). This way you'll be able to easily look into the validity of their references (always request those) as well as meet with them to discuss things face-to-face whenever required.
And finally, whether you choose to hire a freelance specialist or an agency, always do your research. Ask for and check their references, make sure that they understand precisely what your business requirements are (ask them for advice and see how willing they're to provide advice), and most importantly - make sure that they tell you exactly how much and for what services you're paying. If any of the prices seem a bit "out there" - ask them to explain to you exactly why they are charging that much and what their costs are.
It's always good if the agency or a freelancer can back up their prices with some solid data, such as how many new leads or sales they got for their clients from the last project or how they helped someone establish an online presence and how much business that's brought them.
In conclusion, I want to say that the most important thing isn't how much you're paying - it's how much of a return you will be getting from your investment. Be sure to properly quiz prospective agencies/freelancers about their past work and require rock solid references.
Having a new website designed can sometimes be a difficult task. Not only because of all the small details, such as what functionality you need, how to make the new site as accessible as possible, how to properly SEO a website, etc; but also the web design pricing issue.
So, how much should you expect to pay for a quality website design? Lets look at some of the determining factors...
Should you go with a freelancer or a web design agency?
There's a common belief that freelance website developers are cheaper than full web site design agencies. Additionally it is believed that they are less costly since they do poor quality work. Each of those statements are absolutely wrong.
Firstly, if you pick a independent website designer carefully - you will get massive value for your money. They do not need to deal with office expenditures, substantial marketing costs, etc. Bear in mind however that an established web design freelancer won't be very cheap to hire (but still less expensive than a large agency).
Additionally, if you're looking for a website design firm - pick a local company (for example web design Wilmington). This way you'll be able to easily look into the validity of their references (always request those) as well as meet with them to discuss things face-to-face whenever required.
And finally, whether you choose to hire a freelance specialist or an agency, always do your research. Ask for and check their references, make sure that they understand precisely what your business requirements are (ask them for advice and see how willing they're to provide advice), and most importantly - make sure that they tell you exactly how much and for what services you're paying. If any of the prices seem a bit "out there" - ask them to explain to you exactly why they are charging that much and what their costs are.
It's always good if the agency or a freelancer can back up their prices with some solid data, such as how many new leads or sales they got for their clients from the last project or how they helped someone establish an online presence and how much business that's brought them.
In conclusion, I want to say that the most important thing isn't how much you're paying - it's how much of a return you will be getting from your investment. Be sure to properly quiz prospective agencies/freelancers about their past work and require rock solid references.
